A 10 minutes lenght film, to celebrate the launch of the USD $22 Billion Riyadh Region Development Program, this large-scale live event combined media, video mapping, interactive lighting and live performances at the Qasr Al-Hokm Palace in downtown Riyadh.The event was commissioned by the Riyadh Development Authority and was attended by King Salman, the Crown Prince, the Governor of Riyadh and other members of the Saudi Government.
Client Riyadh Development Authority
Art Direction & Project Management: Francesco Tortorella
Agency: ModelCraft Saudi ArabiaService:Saber
Production:Crossmedia Group, Spine