Mini – John Cooper WorksAnimation & Commercial & Direction & Events
Launch Campaign, Shanghai Autoshow 2013
China launch campaign for the new line of sporting cars “JCW”, Premiere at Shanghai Autoshow 2013.
An history video about the creator of the legendary Mini Cooper, and revolutionary innovations that changed the history of motor racing.
Client: Mini-BMW / Agency: Interone China / Studio: Pixomondo, Beijing / Art Director: Francesco Tortorella / Motion: Francesco Tortorella, Michael Olea / Executive producer: Iva Modrah / Creative Director: Wil Manning /Associated producer: Sofia Chirico