Volkswagen created a 10-part online series where they invited the top automotive design students in China to compete and build the People’s Car. This was a collaboration between two design universities, Volkswagen’s Director of Design, leaders from various creative fields (a pop idol, a filmmaker, and a fashion designer).
Working with Pixomondo Beijing, i took part in this project for Volkswagen China, winner of the 2013 Cannes Gold Lion in Branded content and Entertainment.
I directed the opening title sequence, created several motion graphics features and designed the graphic identity look for the web-series.
Creative Director: Georg Warga (Goodstein & Partners) / Production company: Pixomondo Beijing / Executive producer: Jan Heinze Producer: Iva Modrah, Sofia Chirico
Cannes Lion, Branded content & Entertainment